May
5
You Aren’t Marketing Your Business on YouTube? Your Competition IS!
Filed Under Uncategorized
If you have a blog where you want to reach more broadcast and share your thoughts , or an online business where you want more customers; (and who doesn’t want that?) you need to make videos for your business and get them online for your customers to see!
If you aren’t doing this and your competitors are, then they are taking customers from you that don’t even know you exist. If they aren’t producing video for YouTube or their own sites then you need to make sure you get persons customers they are missing.
Compete.com shows YouTube as having 85 million unique visitors July 2009! Imagine for a moment what sort of traffic you would get from a viral video with 100,000 views… 200,000 views…. 1 million views! A certain percentage of persons broadcast would visit your site and a percentage of persons would sign up for your newsletter or buy something from you.
Now if my math is right, and you get 1 million views for a video and only 3% of persons viewers visit your site that is 30 thousand visitors! If 3% of persons signed up or bought something, that is 900 signups or sales! Sound excellent to you?
I know it’s very hard to get a video with 1 million views, but take a look at YouTube and see what videos are that well loved . Why do they become well loved ? What is fantastic about them? It’s not the production value, it’s not because they have celebrities or cost a large quantity of money to make .
These videos are crazy well loved because they are extremely amusing , or cool, or incredible for some reason. The videos can be plotted out, but wildly well loved vidoes are not superficially promotion anything, there is no pitch. If you want to make a viral video you cannot be promotion in the video, let the video sell for you!
There’s an ancient saying from my door-to-door sales days “Sell the sizzle not the steak”. Well what does this mean to you? If I’m promotion plant food for gardeners, do I tell them how wonderful the fertilizer is and how many nutrients are in it? NO! I don’t want to sell the customer on the fertilizer, I sell them on the end result my product gives them: Huge tomatoes, and that’s the sizzle!
Give for free something of value in your video. We are a camera repair shop and can’t make videos about how to repair every camera, but your customers are looking for
Teach them something, give them information they are looking for, entertain them. If you become an authority on your subject your customers will happily tell others about you.
You don’t need professional quality videos, but you do need to make them viewable and understandable.
- Make sure your camcorder or digital camera records excellent quality video, and no it doesn’t have to be HD quality for YouTube!
- Make sure to have a excellent quality microphone. Poor audio will drive away most viewers, guaranteed.
- Use a solid backdrop, don’t show your cluttered basement or office or bedroom unless this is part of your presentation
- Write a script or at least notes regarding what you want to say
- Practice and view your results before publishing it. Question others for opinions and feedback!
- Yes, you will despise the sound of your own voice, but that is how you sound to the rest of us so don’t worry about it.
Just go for it, things will get better as you go!
Now I’m off to try and figure out what my customers are looking for regarding camera repair for their Sony, Canon and Nikon cameras and then just give it to them.